Ted The Wine guy is a wine shop in Montgomery Alabama. They were used to doing things the old way. They were marketing like it was the 70's with mailers and what not. When I came to them with the idea of marketing social they were at first hesitant. They had no social presence and had seen drop in their customer base. We decided to do a 3 month contract, to get them ready for a big wine tasting event they were having at the end of the summer.
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"They had no social pretense and had seen a drop in their customer base."
I conducted and reviewed a great deal of research to identify which cohort of consumers would represent the greatest opportunity for growth. I supplemented primary research with customer insights and demographics on Facebook. I then used what I had learned and began to build content that would fit the new demo that we were trying to reach. I used Facebook to distribute my content within a 25 mile radius of Montgomery Alabama. The ending result was we sold out The Big Wine Bash, and increased their turnout to their normal weekly Friday wine tastings.
MONDAY to FRIDAY
9:00am to 6:00pm
SATURDAY to SUNDAY
10:00am to 2:00pm
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Ted The Wine Guy
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